Decathlon plans to buy clothes from Ethiopia


French sportswear retailer Decathlon expects to source clothes from Ethiopia.
Purchasing Director of Decathlon, Benoit Pousset said last week that the company saw good opportunities for buying clothing in sub-Saharan Africa, as it seeks to diversify from relying on Asian sourcing.
He said the company is in the process of establishing an office here in Addis Ababa which will be operational in the next couple of weeks.
Decathlon is also looking to buy footwear from shoe manufacturers. “We looked at some shoe manufacturers and we are very much interested in placing initial orders,” the representative said.
Representatives of Decathlon were part of the 30 French investment companies participated in the third Ethio-French business Forum held last week.
Among the attendants were Mr. Matthias Fekl, French Minister of State in charge of Foreign Trade, who was in town on December 17th in the closing session of the business forum.
The forum, co-chaired by the French Embassy in Ethiopia and Arkebe Oqubay, adviser to Prime Minister, with the presence of the Chairman and CEO of Ethiopian Airlines, Tewolde Gebremariam, was intended to review the Ethiopian government strategic development plan, which has just completed an ambitious five year Growth and Transformation Plan (GTP) – and to launch the second for the period 2015-2020 in a bid to foster broad-based development in a sustainable manner. The strategy of industrial parks was presented with a presentation by the Industrial Park Development Corporation.

Arefayné Fantahun
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2 Discussion to this post


    TO DECATHLON GROUP, please install your own company in Ethiopia……



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