Ethiopian designer to open outlet in London

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Ethiopian fashion designer, Ruth Woldeselassie is set to open a shop in London as part of a strategy to expand her market to the wider world.
Ruth told Ethiopia Observer that she is opening a shop in East London five minutes walking distance from famous British luxury brand Burberry shop, which will open its door on July 9.
The ever-industrious model-turned designer behind Urban Roots Eco has already earned a cult following for her chic, handcrafted cotton, silk clothing, tunics and shawls.
Ruth was brought up in Addis Ababa and at 18, she left for Italy to join modelling school and later lived in London for a while. There she took an organic and eco-friendly life style course that she decided to bring home to Ethiopia few years ago.
Ruth, who is currently in London, is preparing to participate in the London Fashion Week catwalk action on the stage where Burberry usually do catwalks on September 2016. She will also have another high profile fashion show at the Hilton Hotel Tower Bridge that kick off on September 2016. Ruth is also conformed to another bigger fashion event taking place at the House of parliament at Westminster on December 2016.
Ruth has had her heart set on creating a new avenue to promote local fashion talent and put Ethiopian fashion to global runways and clothing stores. Ruth said she is excited about the events as they would allow her to promote Ethiopian attire at the global international fashion event.

Arefayné Fantahun
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